Nespresso has partnered with Swedish lifestyle bike brand Vélosophy to produce RE:CYCLE, a stylish bicycle made from recycled aluminium coffee capsules.
Jean-Marc Duvoisin, ceo of Nespresso says that he hopes that development will encourage consumers to recycle their coffee capsules, commenting:”Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules.”
The bike is designed to please Nespresso fans with a capsule-shaped bell and cup-holder basket for coffee on the go. It is also purple in keeping with Nespresso’s popular Arpeggio coffee.
Jimmy Östholm, ceo and founder of Vélosophy states:“We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium.”
The limited edition of 1000 RE:CYCLE bikes were launched last week (August 12) exclusively from Vélosophy’s website, priced at €1290 plus shipping.
Top: The bike made from recycled Nespresso capsules.
