A golden iron plus a pair of champagne flutes are some of the gifts presented in The Range’s ’12 days of Giftmas’ Christmas advertisement, which launched last week. The ad tells the story of a boy trying to win over the girl with twelve gifts, played out to carol singers’ rendition of Twelve Days of Christmas. It takes twelve visits to the girl’s doorstep before she is won over!
Nigel Oddy, The Range’s ceo commented: “This year’s Christmas ad really captures the diverse and extensive nature of The Range’s product lines. Quite simply, it’s what our brand is built on and is why people shop with us. The ad conveys this message perfectly, while also telling a story that will entertain and raise a smile.”
Other products in the ad include board games, Christmas lighting and beauty. The closing visual reminds consumers that The Range has 150 superstore’s nationwide.
Top: An iron is one of the “five gold things” presented in The Range’s Christmas ad for 2018.