The Progressive Housewares Retail Barometer 2023 has found that shopping local had the most positive impact on indie cookshops and housewares retailers in 2022.
Remaining on the top spot for the positive influences on respondents’ businesses in 2022 for a second year running, was the trend for shopping local. A huge 80% of retailers including this in their top three positive factors having an impact on business.
Website (ecommerce growth) Also the same as the 2021, ecommerce growth took second place with half of the retailers siting this in their top three.
Social media Just under half of the retailers chose social media as their top positive factor on their business last year, showing the continued influence across platforms on sales and engagement.
New housewares products New launches were in joint third place, showing that newness and innovation in the market, really help support retail.
Diversification Also joint in third place was the diversification outside of housewares products. Retailers who are widening their reach are reaping the rewards.
Shift towards gift-able cookshop products This was the final category in joint third, as retailers showed that expanding their audience to include gift-givers was seeing benefits in terms of sales.
