Having skyrocketed during lockdown, when consumers weren’t able to get their daily speciality tea or coffee fix, the trend for brewing beverages at home has continued apace.
Progressive Housewares sat down with some of the key suppliers to find out what’s new in the sector.
The daily walk to the office, picking up a drink of choice on route may look very different in the post-pandemic world with hybrid working becoming the norm, and consumers also watching what they’re spending during the challenging economic climate, but one thing that hasn’t changed is that daily caffeine fix. The difference is that consumers are now perfecting their brew at home.
Claire Budgen, marketing and commercial director at Lifetime Brands, explains: “People are staying at home more, and investing in products that help create the quality of beverages they would expect to enjoy from a high street coffee shop.
“Consumers are also becoming more confident in their coffee and tea making abilities, with two-thirds stating, when asked by Tea and Coffee Journal, that they have perfected their recipes and techniques.”
Marcus Lux, head of Gastroback UK, export and business development, agrees: “There has been a move in recent years to a demand from consumers to have the equipment at home to create coffee and specialist teas. This definitely increased during the pandemic, and while they are returning to those venues, there is still a demand for the equipment to recreate the brews at home.”
To read the full feature in the digital issue of Progressive Housewares, simply click here.
