Thermos UK launched a new ecommerce website this week (June 3) at thermos.co.uk. The company says that having a mobile first ecommerce store will allow the brand to adapt ‘more quickly’ based on consumer feedback.
Displaying a new brand look, the site’s lifestyle imagery focuses on four core channels – active, commuter, glamping/festival and kids. With a view to broadening the iconic brand’s appeal to a younger audience, the site will showcase the latest Thermos range and best sellers.
Nick Kime, managing director of Thermos UK commented: ‘This is a really exciting time for the Thermos UK brand; whilst we will continue to maintain strong partnerships with our existing sales channels, we will now have the ability to give the brand a voice and gain direct consumer insight. The new website highlights a brand refresh and we’re looking forward seeing how the platform develops.”
Established in 1904, Thermos boasts over 100 years’ expertise in providing sustainable reusable solutions for food and drink ‘on the move.’
Top: Images of the new ecommerce site.
