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Tower introduces SmartStart cookware

There are four ranges in the SmartStart collection – Classic, Gourmet, Forged and Ultra Forged – each with various construction processes. There is also a clear trade up across the collection within the ranges, from suitability for various hob types, to non-stick coatings and handles.

SmartStart cookware utilises temperature sensing technology with a tick-shaped sensor built into the non-stick coating. The tick glows dark red when the cooking temperature has been reached. This allows consumers to identify the ideal cooking temperature and save energy in the kitchen.

The range features ergonomic Bakelite handles for a comfortable grip and easy manoeuvrability, alongside the Aeroglide non-stick coating.

Gourmet frying pans have straight side walls, offering a 15% greater cooking surface area. They also have a bonded steel base, to enable use on any hob type.

Forged frying pans feature the Aeroglide Pro non-stick coating, making them eight times stronger than standard non-stick coatings. They have a Softtex handle for cool and comfortable handling. They also feature the straight side walls.

Ultra-forged frying pans come with Inducto induction compatible base, heating up 25% faster than standard induction bases. The unique base provides more even heat distribution for consistent cooking. The pans also feature Aeroglide Ultra non-stick coating – 15 times stronger than standard non-stick coating, making it safe to use with metal utensils, and in the over up to 220 degrees Celsius.

SmartStart has up to a 10-year guarantee, depending on the range. All product and packaging, except the handles on Classic, Gourmet and Forged, are recyclable. All frying pans are dishwasher safe and free from toxins.

Tower’s SmartStart range is available to pre-order now, ready for its first release in January.

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