Tower has announced an ambitious TV campaign to build on the success of its SmartStart cookware collection.
The new campaign will showcase SmartStart in a £1 million investment in its autumn and winter marketing campaigns. The TV commercial, which will air throughout November and again in February as part of the run up to Pancake Day, will show consumers how SmartStart cookware can take the guess work out of cooking.
Rod Burrows, marketing director at RKW, commented: “It’s an exciting time at Tower. We’ve just made one of our most significant investments in marketing to date and we urge retailers to order stock ready for the campaign launch.
“We are continually investing in the Tower brand to strengthen its position as a key consumer brand in the UK and on a global scale.”
Within the campaign, Tower will showcase all the benefits of cooking while using SmartStart with a particular focus on the red tick technology. The tick in the centre of the pan turns from light to dark red once the optimum temperature of 200C has been reached.
