Trump’s out, cooking’s in

With the housewares sector seeing heightened demand for home cooking supplies, there is new evidence that the nation’s passion for cooking is here to stay. In 2020 there was a 40% increase in food and drink digital magazine readership, compared to the previous year, according to Readly (the digital consumer magazine subscription app).

Moreover, cooking is the top hobby that consumers want to read about in 2021 – 38% in a survey of over 2,000 adults. One in four consumers intend to read more this year, and another 38% want to read about how they can eat more healthily.

When asked what they would like to read less about in 2021, the survey’s participants put Donald Trump at the top of the list. The outgoing president was followed by the Kardashian-Jenners, who were followed by reality tv stars from Love Island and TOWIE.

Highlighting the current importance of home cooking, Ranj Begley, UK managing director and chief content officer at Readly reflected: The magazines and topics we read reveal the passions and interests taking hold of the nation.”

 

Top: Cooking is a favourite topic for digital magazine readers.

MORE NEWS
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Copy of Progressive Preschool featured image (10)
 
The award was a result of Lakeland’s Future Ready initiative over the last three years, showcasing transformation and innovative thinking within the business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.