In the run-up to June’s Platinum Jubilee celebrations for Queen Elizabeth II, demand for Ulster Weavers’ limited-edition tea towel has more than quadrupled the manufacturer’s expectations.
Marking the 70-year milestone, Accession Day was observed on 6 February, officially starting the Jubilee year. Joanne Bradley, business development director at Ulster Weavers explains that demand is high for the company’s tea towels: “Consumers are eager to join in the celebrations. They want products that can connect them to a time and place and Ulster Weavers has a long history of creating memorable products and designs to commemorate royal events, combining traditional craftsmanship and heritage with the latest trends.”
Joanne adds: “Our tea towel has also been crafted here in Northern Ireland, which is another defining factor in the strong demand that we have seen so far. It’s part of our commitment to minimise our environmental footprint and it responds directly to calls from consumers for locally produced products.”
Ulster Weavers has created tea towels marking the Queen’s coronation, royal weddings, anniversaries and royal births. Most recently, it created a print to celebrate the Queen’s 95th birthday on April 21 2021.
Top: Emma McCluskey, screen printer at Ulster Weavers.
