Ultimate Products appoints new brand director

Tracy Carroll joins the Oldham-based supplier from Helen of Troy, where she launched the OXO homeware brand in the UK.

Tracey joined Helen of Troy in 2007, and in 2014 was promoted to associated brand director, which led to her taking over all marketing activities for the OXO brand in the EMEA region.

At Ultimate Products, Tracy will be the company’s first dedicated brand director, a role which will see her lead the group’s brand and marketing strategy, management and communications function.

Simon Showman, chief executive of Ultimate Products, commented: “Her experience at Helen of Troy will be invaluable as we expand our outstanding stable of homeware brands across new geographies and channels.

“Tracy’s arrival will turbocharge our marketing efforts as we seek to build on the incredible success we have had in reinvigorating and growing heritage brands such as Beldray, Progress and Kleeneze.

“I am confident that with Tracy’s help, these successes can be replicated with Salter and Petra across our European markets and beyond. We are all looking forward to working closely with her in the years to come.”

Tracy added: “I am delighted to join Ultimate Products as its first-ever brand director and to have the opportunity of helping it realise its international and online growth plans.”

MORE NEWS
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Copy of Progressive Preschool featured image (10)
 
The award was a result of Lakeland’s Future Ready initiative over the last three years, showcasing transformation and innovative thinking within the business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.