This ad will be closed automatically in X seconds.

Ultimate Products renews Russell Hobbs licence

The new agreement is on a rolling four-year basis, rather than the previous fixed-term arrangement due to end in March 2023.

Russell Hobbs is a British heritage brand for which Ultimate Products has had the licence for cookware lines since 2011. The current Russell Hobbs offering spans a range of non-electrical kitchen and laundry products designed to help with chores in the kitchen and beyond.

In FY22, Ultimate Products generated unaudited revenues of £20.2 million under the Russell Hobbs trademark, representing 13.1% of its total revenue for the period. Following the group’s acquisition  of Salter Brands in July 2021, Russell Hobbs is the only licence agreement which Ultimate Products operates.

Simon Showman, chief executive of Ultimate Products, commented: “We are delighted to continue our relationship with Spectrum Brands and are privileged to be able to use the Russell Hobbs trademark on a range of non-electrical kitchen and laundry products.

“Moving from a fixed-term arrangement to a rolling four-year contract decreases the ongoing licence risks, allowing us to focus on the long-term growth of the brand, which will increase the benefits of the partnership for both Spectrum Brands and Ultimate Products.”

MORE NEWS
Copy of Progressive Preschool featured image (50)
 
Marquee Brands – the owner of the Laura Ashley brand – has expanded the successful partnership with home electronics specialist VQ beyond the UK, also granting the company US licensee status. ...
Copy of Progressive Preschool featured image (49)
 
This March, George Home and Stacey Solomon have dropped the latest ranges from Stacey’s spring/summer 2025 homeware collection....
Copy of Progressive Preschool featured image (48)
 
New research collaboration between IHA and Springboard Futures featured in keynote at The Inspired Home Show 2025. ...
Copy of Progressive Preschool featured image (47)
 
British small appliance manufacturer, Dualit, has reported a significant surge in Classic Toaster sales following the brand's feature on BBC One series, Inside the Factory. ...
Copy of Progressive Preschool featured image (46)
 
ProCook has been ranked 61st in the list of the UK's Top 100 Large Companies to Work For in the 2025 Best Workplaces awards....
Copy of Progressive Preschool featured image (45)
 
BHETA is to hold another of its popular in-person forums on Thursday 27 March in the Diamond Suite at Federation House, Birmingham. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.