Vidivi will be exhibiting its new Murano collection of glassware at Ambiente , a range which is designed in collaboration with Marco Mascetti’s Mister Smith Studio in Milan.
The new range combines high quality pressed glass with top level Italian design, and Austrian craftsmanship. Murano offers innovative and original shapes, combined with strength in the form of glasses, vases and underplates.
Murano is also designed with sustainability as a key focus. Vidivi recently published its first sustainability report, and not only produces eco-friendly products, but also implements a manufacturing process which respects the environment, for example with the use of an electric oven powered by renewable energy.
Vidivi is also focusing on communication ahead of the show. Giovanni Bormiolo, president of Cerve Group, owner of the Vidivi brand, commented: “We will focus on brand awareness in a number of ways. First of all, the Vidivi pieces will be laser marked with our logo to make them always recognisable. Then, through collaborations with personalities from the world of cooking, we want to make our proposal better know.
“Furthermore, a new website (https://vidivi.it/en/) has been online for a few weeks and finally, we are about to open another physical point of sale in Austria.”
Visit Cerve at Ambiente – Hall 12, stand D76
