Recent research by Vileda (from Freudenberg) in Europe highlights how the increased need for hygiene is influencing purchasing behaviour.
Vileda’s survey was conducted in Germany and Italy between March 19-23, In Italy 80% said hygiene has become more important, while around half of respondents in Germany concurred.
General manager of Freudenberg UK Emmah Littlewood said: ““Cleaning priorities are similar across national borders: the most popular areas in household cleaning are toilet cleaning and cleaning surfaces in the bathroom and kitchen.”
She continued: “According to the Vileda survey, hygienic floor cleaning and the hygienic cleaning of glass surfaces and mirrors – also potential breeding grounds for germs and bacteria – are much less important.”
Emmah said that Freudenberg UK is seeing particularly high demand for Vileda’s microfibre cloths and Marigold gloves (particularly disposable gloves) as well as for steam cleaners “because of the emphasis on killing bacteria.”
Meanwhile, Dr Julia von Grote-Pastré, head of development at Freudenberg Home and Cleaning Solutions acknowledges: “It is often not known that the biggest breeding ground for of germs and bacteria in the household is often not the toilet. It’s usually the kitchen sink or the floors.”
Top: Dr Julia von Grote-Pastré, head of development at Freudenberg Home and Cleaning Solutions with some of Vileda’s gloves that are in high demand across Europe.
