Waitrose has topped the EIA (Environmental Investigation Agency) and Greenpeace table of UK supermarkets for efforts to reduce plastics across its shops and products for the second year in a row. The new report highlights the supermarket’s pilot scheme for refills. As part of its ‘Waitrose Unpacked’ trials, the supermarket is positioning reusable food storage boxes for sale besides its refillable range.
Waitrose pioneered the launch of its refillable range in some of its shops in 2019 to test demand from consumers for packaging free shopping. Its refill range has now reached 51 lines. Now Waitrose’s store in Wallingford Oxfordshire is the first national supermarket to integrate unpacked items into its regular aisles within its shop, rather than having a single unpacked fixture.
Top: Reusable containers besides unpackaged produce at Waitrose.
