Despite celebrating the company’s 260th anniversary this year, some tough decisions are being taken at Wedgwood in Barlaston, Staffordshire. A period of consultation is now in progress, with the likelihood of a reduction of up to 145 jobs at Barlaston (reportedly to include 130 potters). This would be equivalent to around a third of the workforce at the site (which includes the factory and Visitor Centre alongside the head office for the WWRD brands – part of Fiskars Living).
Production of high-end products – including Wedgwood’s famous Jasperware – will continue to be handcrafted in England as the main focus for staff at the Barlaston factory.
The proposed changes include a review of product lines and the likelihood of the production of some tableware goods to other manufacturing sites.
Ulla Lettijeff, president, Living business, Fiskars Group (which acquired Wedgwood in 2015) said: “Our Barlaston site will continue to be an important centre for British craftsmanship and we are committed to developing it – both as a strong home for Wedgwood and as a visitor attraction. However, as the market evolves we must look at how we can manage our business in a sustainable way and strengthen our competitive position.”
Continuing, Ulla emphasised:” We will do our utmost to provide the right transition support for those who may be affected by these plans.”
The design, product development and global marketing of products will continue to be based in the UK.
Founded in 1759, Wedgwood is one of the world’s oldest companies. It was founded by Josiah Wedgwood, the grandfather of naturalist Charles Darwin.
A show garden at the RHS Chelsea flower show in May is among the special events helping to celebrate Wedgwood’s 260th anniversary this year.
Top: A statue of Josiah Wedgwood greets visitors to the company’s Visitor Centre at Barlaston, Stoke on Trent. The Wedgwood factory tour is a popular visitor attraction.
