What More has showcased innovation across its categories at the US show.
On show in Chicago was What More’s main development for 2024, bakeware designed to fit in air fryers. Over 30% of households just in the UK now own an air fryer, and the market is expected to show a volume growth of 8.9% in 2024, making it the ideal time to launch.
The products include a small loaf tin, and an oval tin designed to make lasagne or pies in, amongst other solutions. They come in a Pewter finish, with Skandia extreme nonstick coating.
Also on show was the new Nesting range of roasters, oven trays and deep trays, five of each, which have been designed to fit perfectly inside each other, maximising space in the oven and saving space in storage.
They are also ideal for retailers, as they create sets that fit perfectly together to stack on the shelf, and also take up less space in transit cartons. This innovation was made possible by having all tooling made in house, with a team of highly skilled engineers.
PushPan was also on show with an extended range which is now fully Made in Britain at What More. The base features a unique silicone seal ring, making it 100% leak proof and water tight.
What More UK director Tony Grimshaw OBE, said: “Our investment in our tooling room is really paying off, bringing out innovative solutions and capturing new markets.
“We never stand still at What More, and constantly look to bring out new products that suit customer needs. Chicago is a huge show, and all our International Sales Team work really hard to turn it into a great opportunity for us.
“Trade shows are such an important way to connect with our customers, all round the world. They’re the ideal place to connect with people from all round the world, and show off our new products, all proudly Made in Britain.”
