Following the success of the consumer champion’s Most Reliable cars endorsement, Which? has added a new category to its licensing programme to help consumers choose home appliances.
The endorsement recognises brands which provide the most reliable options in a product category. These brands not only meet the rigorous testing standards of Which?, but also deliver outstanding long-term value.
It joins the existing Which? Best Buy, Great Value, Eco Buy, Eco Provider and Cheapest Supermarket endorsements as an indication of quality, designed to be instantly recognisable to UK consumers as an independent, expert accolade.
The new endorsement will cover both large home appliances and SDA. To determine which products receive the endorsement, Which? asks members to provide feedback on the appliances they own – from how likely they would be to recommend a brand, to how reliable the products are. This is combined with factors such as a brand’s customer score, fault rate, and proportion replaced or repaired.
To ensure impartiality in all of its testing and endorsements, Which? analyses the market, selects and purchases the most relevant products for testing where practicable, rather than accepting submissions.
For an additional level of confidence, the Most Reliable endorsement will only be awarded to products that both perform well in testing and represent superb value in their category.
Phil Amy, Which? commercial director, said: “At a time when the cost of living crisis continues to be a pressing issue for millions of households, knowing which brands develop the most faults and how quickly they come up, should be an important part of any buying decision.
“That’s why Which? has launched its ‘Most Reliable’ endorsement licensing scheme, designed to support consumers in making their money go further by spotlighting brands with a proven track record of durability.
“As part of the scheme, companies will have the opportunity to promote appliances recognised as ‘Most Reliable’ so that shoppers can easily identify durable and reliable products and brands can have an edge over their competitors.”
