Outdoor products and housewares specialist, Whitby & Co has expanded its lifestyle offer with the exclusive launch of Akinod in the UK and Ireland.
Established in France just over three years ago to replace single use plastic cutlery, Akinod’s USP is design-led compact cutlery sets which are magnetic and fit together to make them perfect for on-the-go.
The cutlery is made from food grade stainless steel with a range of handle colours, designs and finishes crafted from solid wood or polymer resin.
Whitby & Co managing director, Phil Ellwood, commented: “Akinod is the perfect fit to our growing off of lifestyle products and has the same design-led and sustainable aesthetics as many of our longer established brands like Klean Kanteen and Opinel.
“The Akinod team are really keen to see the brand expand in our market place and we are delighted to be working with them on this expansion. For such a quality product, the starting retail price point of £24.95 makes this an extremely good value proposition for retail.
Akinod owner, Stéphane Lebeau, added: “We are so delighted to have the Whitby & Co team on board to help us launch the brand in the UK and Ireland. They are just the perfect match for us.”
The range includes straight and foldable sets, with a choice of handle designs. The UK range also includes a 1.4l dual compartment polypropylene bento box set, featuring an acacia lid and its own insulated tote bag.
