Woodbridge Kitchen’s winning windows

By Jo Howard
October 14, 2019

It comes as no surprise that prior to taking over The Woodbridge Kitchen Company four years ago, co-owner Kirsteen Torrance taught art. Kirsteen’s creatively crafted windows scooped the trophy for Excellence Retail Display (Independent) at the recent Excellence in Housewares Awards.

The Woodbridge Kitchen Company submitted images of six of its windows throughout the year in the run up to the Excellence in Housewares Awards judging. With a beach of real sand, giant butterflies (made from coffee filter paper) and a swooping seagull among other whimsical delights,

HousewaresNews.net features the winning displays.

Above: #PlasticFree was, according to The Woodbridge Kitchen Company co-owner Paul Venediger, “one of our easier to execute windows but it created a lot of attention and it was especially impactful when backlit in the evening.”
Above: #PlasticFree was, according to The Woodbridge Kitchen Company co-owner Paul Venediger, “one of our easier to execute windows but it created a lot of attention and it was especially impactful when backlit in the evening.”

 

Above: The Easter Spring window with oversize eggs made using plaster of paris to display products.
Above: The Easter Spring window with oversize eggs made using plaster of paris to display products.

 

Above: Featuring real sand the Summer Beach window laid out a beach picnic scene with sand, seagulls, windbreak and a bbq.
Above: Featuring real sand the Summer Beach window laid out a beach picnic scene with sand, seagulls, windbreak and a bbq.

 

9a- Marmalade Day Feb 2018_1

 

Above: Marmalade Day paid homage to Paddington Bear.
Above: Marmalade Day paid homage to Paddington Bear.

 

 

Above: The Bake-Off window contained a mock-up of a bake-off station similar to those on Channel 4’s The Great British Bake Off. It changed week by week as The Woodbridge Kitchen Company emulated some of the judges’ challenges and displayed product suited to that week’s theme. The window ran alongside a sweepstake (or ‘sweetstake’) so customers could guess the eventual winner. Contestants were pictured on wooden spoons in the window, which were turned around when they went out of the show.
Above: The Bake-Off window contained a mock-up of a bake-off station similar to those on Channel 4’s The Great British Bake Off. It changed week by week as The Woodbridge Kitchen Company emulated some of the judges’ challenges and displayed product suited to that week’s theme. The window ran alongside a sweepstake (or ‘sweetstake’) so customers could guess the eventual winner. Contestants were pictured on wooden spoons in the window, which were turned around when they went out of the show.

 

Above: The Bake-Off ‘chandelier’.
Above: The Bake-Off ‘chandelier’.

 

Above: The Christmas Gingerbread window featured a four foot high gingerbread house made from hardwood, saltdough tiles and piped with decorators’ caulking.
Above: The Christmas Gingerbread window featured a four foot high gingerbread house made from hardwood, saltdough tiles and piped with decorators’ caulking.

 

* To be considered for The Excellence in Retail Display Awards (both Independent and Multiple/Department Store categories) in The Excellence in Housewares Awards 2020,housewares retailers can submit images of their best windows and interior displays throughout the year (for a total of six windows/ displays). Email to joh@max-publishing.co.uk

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