Expert merchandiser, and gia judge, Wolfgang Gruschwitz, as well as some key housewares retailers, outline the recipe for success for successful window displays.
One of the key advantages bricks and mortar retail still has over online outlets, is the opportunity to express itself creatively through visual merchandising, and moreover, window displays. Offering the ability to draw passers by in, shop windows hold great power when done well.
As the longest standing judge on the gia expert juror panel, Wolfgang Gruschwitz has been a judge for the awards since 2003. With a strong background and expertise in retail architecture and design, Wolfgang leads his own company, Gruschwitz, with offices in Munich and Moscow.
When discussing the factors which make a stand-out window display, Wolfgang tell us: “It’s very simple, it’s focusing on surprising people and being simple enough to be able to understand very quickly what is going on. And if you want to have awareness in the windows, you have to make surprisingly different things out of your goods.”
To read the full feature in the latest issue of Progressive Housewares magazine, simply click here.
